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15 circular designers.
HERMAAK is a design expo that brings together contemporary Belgian creators who turn sustainability into form, material choice, and production process. Discover, meet, and purchase work from makers with a clear circular vision, and get inspired by how reuse, repairability, and innovative business models are shaping the future of design.
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Curated by ROVER.
Too often, powerful initiatives around reuse and ecodesign remain unseen.
With HERMAAK, we bring these stories together in one expo – so artists, designers, and audiences can connect through a shared drive for change.
We want to show that beauty, functionality, design, and circularity can absolutely go hand in hand: old materials, new stories.
The next big thing will be
a lot of small things.
Exclusive talk on Saturday 13 at 12pm
by Wendy Scheerlinck (May Again) I 30min (NL)
'Excess isn't waste,
it's raw potential.'
Every year, hotels, retail spaces, and homes are redesigned — yet most interiors still rely on virgin materials.
Are we overlooking the potential hidden in what already exists?
This talk explores how upcycled design can shift from niche to norm, why context changes perception, and how upcoming EU legislation is set to reshape the future of interiors.
Join the talk on Saturday 13/9 at 12pm
at SULBB (2nd floor).
Historical charm overlooking the Dender.
The expo will fill the rooms of the iconic SULBB building in Aalst.
The site was once home to a historic yeast brewery.
With its spacious, light-filled interiors overlooking the Dender, it combines heritage charm with a central location. For this weekend only, the 2nd floor will be dedicated to the expo.
Discover, meet, and purchase work from makers with a clear circular vision, and get inspired by how reuse, repairability, and innovative business models are shaping the future of design & arts.
Hertshage 10, 9300 Aalst.
THANKS TO THE SUPPORT OF
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Pepijn De Greef
The Ghent-based studio of Pepijn De Greef transforms found forms and leftover plastics into circular interior objects. Pipette boxes and milk funnels are reborn as lamps, vases, or stools — familiar in shape, surprising in material, playful in character.
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Liesbet Braeckman
Liesbet Braeckman transforms surplus textiles from Belgian weaving mills into wall-based works at the intersection of sculpture, graphic composition, and craft. The result: compositions that invite both visual and tactile engagement, revealing the subtle qualities of woven material.
Mia Meutermans - Chair Stories
Mia Meutermans bridges painting and psychology, exploring the layers of human experience through her ongoing theme Chairstories. Chairs become symbols of reflection, connection, and stillness.
Her works often emerge from overpainting older canvases, where traces of past layers remain visible—an echo of memory, process, and transformation. By reusing existing materials, she adds depth and circular meaning to each piece.
REGGLO
Founded by industrial designers Matthieu Michotte & Timothy Doig, REGGLO gives discarded resources a second life through local, circular design. They design and build functional furniture for workspaces and shared spaces, made entirely from reused panels and reclaimed materials.
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Claus Van de Velde
Claus is a Belgian designer fascinated by light in all its forms. With roots in bronze casting, he now creates playful light objects at the crossroads of art and design.
At HERMAAK he presents the Lichtfiets: a unique light sculpture made from reclaimed bicycle parts, revived with color and LED illumination.
Bart Aertsen
For Bart, circularity starts with rethinking the value of materials that are often overlooked.
As a woodworker and interior designer, he transforms leftover wood and discarded furniture into new, contemporary objects. From lighting made of OSB offcuts to bowls turned from laminated chipboard scraps, and furniture crafted from salvaged interior doors—his work gives waste streams a second life while honoring craftsmanship and storytelling.
KA PAI
KA PAI – Māori for good work – is a Brussels-based studio by New Zealand-born artist and designer Sarah Bruford. Drawing on two decades of experience in scenography and art direction, Sarah creates bold, nature-inspired installations, objects and furniture that celebrate colour, pattern, and craftsmanship. With a deep appreciation for nature at its core, KA PAI embraces adaptive reuse and works exclusively with recycled materials such as cardboard and paper-mâché, developed through a unique in-house technique.
In collaboration with architect Anaïs Fulgeras, the studio transforms discarded resources into unapologetically vibrant, organic forms – joyful, meaningful, and responsible design that reimagines waste as a resource.
Dries Truyers
Balancing craftsmanship, innovation, and sustainability, Dries transforms reclaimed elements, offcuts, and overlooked resources into refined pieces that exude calm and simplicity. What may appear minimal at first glance reveals carefully considered choices and a deep respect for material.
By reimagining waste as potential, his work not only reduces impact but also tells stories of responsibility, beauty, and the future of design.
Frank De Vuyst
With over 20 years of experience in the wood industry, Frank De Vuyst transforms leftover wood that no one wanted into refined, design cutting boards. By giving new life to discarded materials, he combines craftsmanship with sustainability, creating functional objects that are both durable and beautiful.
His cutting boards have already found their way to design fairs in Luxembourg, Strasbourg, Kortrijk, and Brussels — each piece a unique story of waste turned into value.
Studio Faraci
Stefano Faraci is a leatherworker whose passion was sparked at a young age while watching his grandfather at the shoemaker’s bench. Rooted in Italian heritage, his work blends design and craftsmanship, always seeking new ways to create with precision and meaning. Circularity plays a central role: every piece of leftover or recovered leather is given new purpose.
At HERMAAK, he presents lounge chairs with black steel frames and vegetable-tanned leather seats, alongside woven artworks made from strips of reclaimed leather — tactile compositions that celebrate tradition, reuse, and contemporary design.
NOOOK Upholstery
NOOOK is a creative textile studio dedicated to making every interior warmer and more personal. With a passion for vintage and a love for high-quality fabrics, Lisette Maerten gives new life to furniture and materials by working with leftover and deadstock textiles. Their Furry NOOOK and Collage Cushions are unique, handmade pieces — each with a different front and back, reflecting the many sides and moods of people and stories. Refillable and customizable, every cushion carries the NOOOK DNA: playful, tactile, and sustainably crafted.
BAJOAT
Gillian Temmerman reimagines old workbench tops, cabinet bases, and other overlooked wood, metal, or leather elements, giving them a second — or even third — life. By reshaping and combining these materials in unexpected ways, Gillian creates contemporary objects that reveal the hidden value and beauty of what others might see as waste.
Savvy Interior Design
Savvy Interior Design was founded by Stéphanie Cornet in Brussels. The studio creates sustainable furniture where ethics and aesthetics meet.
Combining traditional craftsmanship with innovative techniques, Stéphanie's studio transforms reclaimed materials into elegant, durable pieces. At HERMAAK, Savvy presents the Adagio Chair, made from upcycled resources, and the Yabby Collection, tables crafted from discarded seashells — refined design with a circular spirit.
Met Opzet
Jelle De Raes creates with (Met) Opzet:intentional furniture and interior objects that are as purposeful as they are striking
Fjordmoods
FjordMoods is a Norwegian-Belgian furniture company that transforms local waste wood into timeless, high-quality pieces. With their 2050 Furniture model, they prove that circular design can be both sustainable and refined.
Bert Muylaert
Bert Muylaert revives worn skateboards through Dust Shapes, turning their scratches and colours into furniture and objects with character. Each piece carries the stories of freedom, resilience, and joy embedded in the decks’ past lives.
